Media convergence means that the lines are getting blurred between the traditional forms of media and they are almost becoming one. University of phoenix material media convergence worksheet write brief 250 to 300word answers to each of the following. Technological convergence is the tendency for different technological systems to evolve toward performing similar tasks. Rapid changes in technology and the media industries have led to new modes of distributing and consuming information and entertainment across platforms and devices. Understanding convergence and digital broadcasting. What is meant by the term media convergence with regard to. Technological aspect new media is both technobased and technobias as it is technobased it can be defined from the technological point of view as new media is nothing but a new technology. Both are films, but are also books, video games, cartoons, and action figures. Pavlik convergence, which, in broadcasting, is the combining of all types of media. What is meant by the term media convergence with regard to technology, and how has it affected everyday life.
According to rich gordon it was sola pool who used this term as the convergence of modes in his book technology of freedom in the year 1983. Read this essay on media convergence regards to business. Media convergence with regard to technology and its. Majority of consumers now have smart devices such as smart phones and tablets and this create one single platform for the industry to connect with their audience. With the development of technology in different platforms and operations such as television, internet and mobile communication, audiences have had both a bigger choice of media and a life which media technologies has made easier.
Broader definitions of convergence, especially those that do not consider its time. Media convergence with regard to business describes a business model that involves in consolidating various media holdings such as cable connections, phone services, television transmissions, and internet access under one corporate umbrella. The benefits and challenges of converged journalism in the. The integration of media not only achieved the harmony in technology, but also deeply influenced human economic activities, social structure and cultural forms. Media convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content.
This is the core of what is meant by technological convergence. Networked digital media in everyday life, book by graham meikle. What is meant by the term media convergence with regard to business, and how has it affected everyday life. It brings together the three cscomputing, communication, and contentand is a direct consequence of the digitization of media content and the. The term media convergence media essay uk essays ukessays. Convergence is the process where several media channels come together to exist and operate in synergy. Media convergence is the merging or joining together of previously distinct. It takes completely separate ideas and smashes them together, so that were left with one big idea. Communication and technology are just two of the areas where convergence has been impactful. An agreement concerning the existence of a media convergence at the level of. Cross media convergence the combining of old and new media film which you can see at the cinema old or download via netflix, amazon, etc new.
An example of this would be newspapers, magazines, and books can now be found by using a laptop, tablet, ereader or a cell phone. The definition of new media can be divided into three distinct aspects as follows. The traditional way of media and technology are becoming blurred. This reach, makes the everyday lives of individuals easier since they now have much easier access to information on the things or products that they want and need. For technology, media convergence is when different media come together to do a similar task. Pavlik 2004 defines media convergence as the coming together of computing, telecommunications and. Forty years ago, the main forms of mass media used were the tv, radio, and newspapers. End devices such as smartphones and tablets take centre stage in technical or media convergence. Convergence culture in wechat with the rapid development of media technology, media convergence has become an irreversible development trends. Smart phones are used to talk, text, email, social network, school, business, web browsing, and take picture and video. Numerous books, chapters, and articles have been written on the topic of. Come browse our large digital warehouse of free sample essays. Convergence in the film industry linkedin slideshare. The technology convergence capability for organizations is the ability to embed te.
Media convergence meaning in the cambridge english. Dvd digital video disc music and highdefinition television hdtv, and. Questions answers what is meant by the term media convergence with regard to technology, and how has it affected everyday life media convergence means to bring together old world media coverage with new age technology media coverage. Study 45 terms midterm 1 scom 2050 chapter 1 flashcards. What are some of the issues that result from dependency on modern media. In order to draw relationship between media convergence and advertising, it is important to have a strong understanding of the concept of media convergence. The term technological convergence is often defined in a very generalized and simplified terms as a process by which telecommunications, information technology and the media, sectors that originally operated largely independent of one another, are growing together. Media convergence refers to the merging of previously distinct media technologies and platforms through digitization and computer networking. In this book, these privileged meanings of media convergence are. It brings together the three cscomputing, communication, and contentand is a direct consequence of the digitization of media content and the popularization of the internet. Critical viewpoints, for example, stress that media convergence has been.
Green paper on the convergence of the telecommunications, media and information technology sectors, and the implications for regulation towards an information society approach. Understanding convergence and digital broadcasting technologies for the twentyfirst century john v. Study 60 terms exam 3 intro mass comm flashcards quizlet. Take for example the case where advances in technology were significant. Media convergence is the joining, or converging, of distinct technologies into one. Convergence eye, simultaneous inward movement of eyes toward each other convergence sustainability science, progress towards equity within biological planetary limits in sustainability science convergent evolution, the acquisition of the same biological trait in unrelated lineages. It is not known who first used the concept of convergence in the field of media technology. For the past sixty years, new media studies have explored the impact of communications technology and information technology on the formation of new media and new media. Science, technology, and mathematics biology and ecology. This concept refers to the fact that while media convergence in general has encouraged audiences to participate in the process of content creation, it requires extended access to modern technologies, familiarity with the new forms of media, as well as developing certain skills ibid.
Technological convergence is a theory which refers to the tendency for technologies that were. Dynamic market and technology developments have led to a phenomenon known as convergence, defined in this volume as the erosion of boundaries between previously. Media convergence is also a business strategy whereby communications companies integrate their ownership of different media properties. It is now possible for newspapers to deliver breaking news by email alerts or rss feeds, and. It means someone who does not watch a particular show can still learn a lot about the show via certain websites, such as youtube. The most extreme example of technological convergence would be the asyet. The vision of a progressive media convergence is not a newly developed concept. An extreme, and currently nonexistent, example of technological convergence would be the socalled black box, which would combine all the functions of. Media convergence issues in cultural and media studies. How are convergence and interactivity defined in new media. Since i have been going to school i had never heard of the word convergence i first learned about this when i enrolled in my humanity 176 course. Digitalization and convergence the historicism of a digital age is founded upon the promise of interoperability between all forms of media that rely on digital code.
It allows older forms of mass communication to find new life with new technology. Media convergence brings technologies such as a computing, and communication, together, which is very important in businesses today. The programme focuses on the fields of technical, media, contentrelated and crossindustry convergence. Media convergence essay sample sample essays online. How are convergence and interactivity defined in new media studies using examples, critically evaluate these concepts in relation to those of remediation and intraactivity. The term media convergence with regard to technology to me means that they way we get our news, watch movies or even listen to music, today are becoming one with the way that we obtain it now. What is meant by the term media convergence with regard to technology is simply the merging of different content in different media channels. Media convergence in regards to technology term paper. Many of the entertainment examples, for instance, have to do with video, virtual reality and the internet connecting and providing an altogether new experience.
Master media and convergence management university of. Digital convergence is the tendency for different technologies, media, content, services and applications to become more similar with time. Media convergence presentation linkedin slideshare. Technological convergence has both a technical and a functional side. As technology advanced, each type of media has evolved to become more portable and interactive. Key chapters explore the development of the internet, the rise of social media and the new opportunities for audiences to create, collaborate upon and share their own media. This concept can be explained more clearly using the example of television industry and its development over the years. Media convergence issues in cultural and media studies paperback 1st edition. Introduction there is no single and unanimously accepted definition of media convergence because writers have offered varied definitions. Growth in the information and technology ict sector has exploded over the past 20 years. Convergence can refer to previously separate technologies such as voice and telephony features, data and productivity applications, and video that now share resources and interact with each other synergistically. Industry have developed around this platform to enable to engage better with consumers and audiences. Prime example of this is books, newspapers, and magazines.
Convergence in information and communication technology. Media technological convergence is the tendency that as technology changes, different technological system sometimes evolve toward performing similar tasks. The masters programme teaches key skills in the fields of media and communication, management, marketing, and technology. Media convergence communication oxford bibliographies. Digital convergence, which refers to the use of information technology methods to deliver media programming, allows one media. A convergence is basically seen in every persons cell phone.
The five major elements of media convergencethe technological, the industrial, the. Media convergence have become a vital element of life for many people. Media convergence and technology three media channels are currently the focal point of the media convergence journey. In a technological sense, media convergence is all about integration and interoperability. As stated by dwyer, media convergence is the process whereby new technologies are accommodated by existing media. For example, news organizations no longer simply provide just print or. Learn vocabulary, terms, and more with flashcards, games, and other study tools.
Media convergence in regards to technology simply means the coming together of various content in different media channels. For much of modern history, the different types of media books, newspapers, radio. Many of the previous examples of convergence mentioned have come about because of technology convergence. Which of the following is one definition given in the textbook for the term media convergence. The term media convergence with regards to technology is defined as a process of combining together the telecommunications and computers and turning them into one electronic or digital form. New media theory turned much of its attention to the ontology of digital media as the defining characteristic that would come to supplant the historicism of a second media age. The process by which existing technologies merge into new forms that bring together different types of media and applications is known as technological convergence. Advertising a film in a newspaper trailer old and online new via a scavenger hunt the combining of two or more mediums film industry working with the music industry video game industry working. Media convergence meets deconvergence springerlink. But the concept of convergence in media research was evolved before by a. Media convergence means to bring together old world media coverage with new age technology media coverage. In that respect, media convergence in theory is essentially an old concept taking on a new meaning. In a technological sense, media convergence is all about integration and inter operability.
Media convergence brings many opportunities for the creative media industry. For instance, while many different media outlets are available for communicating with customers, the ability to distinguish between outlets is becoming more difficult due to the convergence of different media types. Either the merging of previously distinct media technologies resulting from digitization and computer networkingsome of which are covered elsewhere in this articleor an economic strategy in which the media properties owned by communications companies employ digitization and computer networking to work together. Convergence is defined as the interlinking of computing and other information technologies, media content, and communication networks that have arisen as a result of the evolution and popularization of the internet as well as the activities, products and services that have emerged in the digital media space. When america went through a period of media convergence with regard to technology, we were essentially combining different types of mass media into one cohesive entity. Drawing on the definitions of media convergence outlined above, it can be argued that one of the ways of understanding media convergence is in terms of interaction between old and new forms of media.